Our Story
WE ARE ONITWEAR
The freedom to move. The pleasure of dressing well.
ONITWEAR is a premium sportswear and streetwear brand founded in 2022, designed in New York for women and men who want comfort without giving up their sense of style.
Our wardrobe takes two expressions: SPORT and EVERYDAY. SPORT is designed around training and movement. EVERYDAY brings a fashion perspective through sculpted silhouettes, considered proportions, and distinctive layers. Together, they offer more ways to dress for the life you lead.
Wear a training set beneath a statement jacket. Pair wide-leg pants with a fitted tank. Add sneakers, tailored layers, jewelry, or heels. Each piece has its purpose; the look is yours to create.
The art of staying on it.
OUR BEGINNING
Two cultures. One approach to dressing.
ONITWEAR began with our founder and Creative Director, Hilana Hajyasin, adapting to two different ways of life.
She came from a culture where everyday outings were a reason to dress well. Making New York home introduced a faster pace, a greater emphasis on comfort, and a bold, individual approach to fashion. Finding her place between those influences also meant finding a new way to dress.
As someone who trains, she loved the freedom of sportswear but often found its design too basic for what she wanted to wear beyond the gym. She wanted the ease of an active wardrobe with the pleasure of feeling put together.
In 2022, she founded ONITWEAR to bring those instincts into one wardrobe: comfortable pieces with a modern fashion perspective, shaped by her experience of both cultures.
OUR DESIGN APPROACH
Two expressions, designed to work together.
SPORT and EVERYDAY share a design language while serving different needs.
SPORT places movement and training at the center. EVERYDAY explores shape, proportion, and layering, bringing presence to daily dressing.
We consider how pieces look on their own and how they combine. A fitted silhouette can balance a generous layer; a sportswear foundation can become part of a more dressed-up look.
Our women’s and men’s collections express that philosophy in their own ways, leaving room for each wearer to make it personal.
WHAT MATTERS TO US
Movement
Clothing should support an active life, with comfort and freedom to move.
Design
Fit, proportion, and detail give a piece its character.
Individuality
Personal style comes from how you put the wardrobe together.
Perspective
Two cultural influences shape our appreciation for comfort, dressing well, and everyday expression.
OUR MISSION
To create premium SPORT and EVERYDAY collections for women and men, bringing training function, comfort, and a distinctive fashion perspective into one versatile wardrobe.
OUR VISION
To become a globally recognized brand shaping how people dress for active lives—bringing a considered fashion perspective to sportswear and everyday clothing.
OUR SIGNATURE
The art of staying on it.